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According to the its customer-retention technology identifies customers byloan loan-to-value ratio, loan purpose and FICO “With refinancing activity from borrowers representing a significantf portion of overall origination volume, our lenderr network has expressed a desire to capture and retain current mortgage customers,” says Bob Harris, president of the LendingTre e Exchange. “As part of the LendingTrede network, banks and lenders that use ournew customer-retention initiativwe will be able to significantly impacyt the ratio of overall mortgage portfolio retained, just as effectivel y as they can attract new borrowers.
” LendingTre is owned by Charlotte-basedr (NASDAQ:TREE), an online lending and real estatde company. Tree.com’s principle businesses are LendingTree, whicgh matches potential mortgage borrowersto lenders, and which works with individuals seeking homew and real estate agents. LendingTred says it has facilitated more than 25 millioj requests for loans onlindand $185 billion in closedf loan transactions.
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