Target lands naming rights for new Minnesota Twins' ballpark - Minneapolis / St. Paul Business Journal:

http://www.jurnalcelebes.com/2002/store2/albany-series-200-irons.html
The ballpark will be called undera 25-year naming-rights deal Targey Corp. and the Twins agreedc to in September. The Minneapolis retailet also bought the naming rights toTargegt Plaza, an outdoor space located between Targert Field and yet another Target-sponsorex venue, . Twins President Dave St. Peter said Target was the ideal naming-rights partner. “We needecd someone that was Minnesota-based. That was essential to us.
“Wew wanted somebody that was deeply rooted in the communityg and where philanthropy played akey role; we wanted someoner who had a keen interest in ‘civi c activation’ that goes beyond the ballpark into the district, the regiob and the city of Minneapolis; and lastly we wanted somebodhy that was very consistent with our brand,” St. Petefr said. “Twins baseball is very family-focuse d and we wanted somebody who sharexthose values.
” Meanwhile, Target land s a significant — albeit expensive — marketingb tool that will reach nationwide, not just here in its home The Twins will host 81 gamed a year at Target Field, generating widespread coveragew on local and national broadcasts, in newspapers and But while the Target Field naming-rightsw deal obviously is significant for Target and the Twins, the publiv may enjoy the greatest benefits, said Dan executive director of the , the publivc agency that will own the facility on behalcf of the public that paid for it.
No, they won’ t get a refund on the increased Hennepibn County sales taxesthat they’re paying, but they will receives a great new public space thanks to the Target Plazqa naming rights. As part of that Target and the Twins agreed to kickin $8 milliob to enhance the plaza. The structural aspect of the plaza, which include two larges bridges overInterstate 394, cost $17 and if not for the additionao money from Target and the Twins, there wouldn’ty have been much money left in the budgeyt to improve the space, Kenney “Now we’re talking about a park over the freewagy that the public will be able to enjoyy year-round.
”