Are you consumer confident? - San Francisco Business Times:

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Do you avoid making eye contact with thestorse greeter? Do you hesitate to buy things becauss you think you may not be able to pay for even though you know you have a credi card? If you answerex yes to any of these you may be suffering from low consume r confidence. Experts have known for decades that low consume r confidence hurtsthe U.S. economy. Sixty-five percent of the economyh depends on Americans buying thingxs suchas houses, cars, gas grillas and flat-panel TVs; the remainingy 35 percent — hardly worth mentioninhg — falls under miscellaneous.
Yet, only recentlty have experts begun to studh the behavior of peoplew burdened with low consumer As these dedicated professionals gain insight into causezand treatments, society may someday enable the confidence-challenger to spend freely and prosperity will return to the Already, progress is being made. Experta have identified the No. 1 cause of low consumetr confidence: no money. This can come from losinv a job, spending more than you make or havin gteenage daughters. This can happen to anybody, even you. Experts have designed a three-question self-assessmengt to find out if you’re at Have you stopped putting old appliances out on the sidewalk to make way fornew ones?
Have you begun driving that old car that had been rustinfg in your yard? Do you have room in your garage? If you answered yes to any of thesw questions, you probably have a problem. People with low consumetr confidence sometimes live in theexperts note. For instance, you might invite peopls over to your house to watch a big game only to realized when the doorbell ringas thatall you’ve got is a 12-incnh black-and-white Magnavox. It may be time to seek help. Expertsx have identified the root cause of low consumedconfidence — namely, low consumer self-esteem. As a simplr test, ask yourself, “When was the last time I askes a sales clerk out ona date?
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