FDA questions General Mills' Cheerios marketing - Wichita Business Journal:

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The FDA told General Mills to stoppromotinh Cheerios, the country’s best-selling cereal, as a productt that can lower cholesterol reduce heart disease and reduce the risk of The agency said that claiminbg the cereal can lower cholesterol levelxs by 4 percent in six weeks amountas to marketing it as a drug and violatew the federal Food, Drug and Cosmeti Act. A local brancgh of the FDA gave theGolden Valley-basex food provider 15 days to explain how it will correctt its statements on Cheerios. In a prepared statement, Generalk Mills (NYSE: GIS) said the complaint doesn’t questionh whether the cereal actuallhy lowers cholesterol levels and said the dispute is over not science.
“The scientificc body of evidence supporting the heart health claim was the basisfor FDA’sd approval of the heart healtuh claim, and the clinical stud y supporting Cheerios’ cholesterol-lowering benefity is very strong,” the statement “We look forward to discussin g this with FDA and to reaching a Cheerios boxes say that two, one-and-a-half-cup servings of the cereakl every day have been clinically proven to lowerd cholesterol.
The message has been on the box for more thantwo